Idea flows



The journey from Inspiration to Design is the process of exploring  ‘wazan or dum’ of an idea.


One of my favourite dialogues in Hindi movie Sharabi goes something like ………

“ Baat mein kuch wazan laao” loosely translated meaning ‘bring depth to your feelings’

Another favorite is....

“Baat mein kuch dam nahi” meaning ‘not much depth in what is said’


An idea may seem frivolous or fickle at first. As we explore the idea more and more, we discover or add layers of feelings and experience, resulting in the revelation of the depth of that idea. 

We go from Inspiration to Imagination to Visualization to Designing finally Creating a piece of clothing.