Idea flows

First Impression is the Best Impression

Be FASHIONABLE to MAKE a good IMPRESSION

What is Fashion?

Fashion is the prevailing mode of expression or current popular mode of expression. OR Fashion is used by individuals as a personal statement set within local cultural boundaries. 

Fashion in general is equated with clothing. Being Fashionable is also equated with being 'Modern'. Being 'Modern' is equated with adopting a GLOBAL(read western) LIFESTYLE. (even though more than half of the world's population is in Asia and Africa)This means we adopt global mores of dressing, mannerisms, culture and lifestyle. Key to being GLOBAL is being FASHIONABLE.Back to first impressions,

Dressing in a globally fashionable way creates a very good first impression!